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Saturday 11 June 2011

New DS3 Collection

CITROËN REVEALS NEW DS3 COLLECTION

Following styling interpretations from Yves Saint-Laurent, Kenzo and Orla Kiely, the CITROËN DS3 is now available in a new Hickory brown body colour and with adhesive roof decoration, designed by the Italian winner of the CITROËN Creative Awards. The Marque is also revealing ‘Grey Matter’, a limited edition DS3 produced in just 750 units.

One of the most attractive features of the CITROËN DS3 is its radical, seductive style, which becomes exclusive in a variety of personalized styles. For the summer season, the CITROËN DS3 is sporting new Hickory brown body paint in addition to the ten existing colours. CITROËN has also introduced a new decorative sticker theme, Flavio, 100% inspired by the winning roof of the CITROËN Creative Awards. The abstract, gold adhesive decoration is named after its designer. The brand has thus delivered on its promises by marketing the winning project from its first international design competition. The CITROËN DS3 is a decidedly individual and original automotive object.

For customers who aspire to something even more exclusive, the CITROËN DS3 is now available in a special limited series of 750 cars called ‘Grey Matter’. The special series model features a matte grey body with chrome detailing on the side mirrors, side strips and tail light casings. The roof comes in black or white, enhanced by a decorative kit and 17-inch diamond alloy wheels in the same colours. The interior features Mistral leather and a MyWay Select Comfort Pack, which includes automatic climate control, the MyWay navigation system and the HiFi system. Two petrol engines are available for an exclusive driving experience: the VTi 120 and the THP 150, priced at €23,400 and €24,950 ex-VAT respectively.

The CITROËN DS3 boasts an irresistible power of attraction and has already won a number of distinctions. The latest is “Women’s World Car of the Year”, voted in April by a panel of 14 female journalists and racing drivers from around the world. The criteria were safety, design, storage space, driving ease and environmental features – all decisive factors for women when they buy a car.

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