ISTANBUL MOTOR SHOW : CITROËN LAUNCHES THE C-ELYSEE

Just one month after the Paris Motor Show, CITROËN is exhibiting its latest new cars, the DS3 Cabrio and new C3 Picasso, together with the CITROËN C-Elysée. This last model is making its public debut at the show, proving how important the Turkish market is to CITROËN.


CITROËN CONFIRMS BUSINESS MOMENTUM IN TURKEY

CITROËN has been selling cars in Turkey for 60 years. Nine models from the C range and the entire DS line are available in the country. CITROËN is growing strongly in Turkey, having doubled sales since 2009, thanks in particular to the CITROËN C4, the Brand’s best-selling model in the country. CITROËN is also gaining ground on brand awareness – up 8.3% between 2011 and 2012 – through a dynamic network that is 100% in line with the new brand image.

Just one month after the Paris Motor Show, CITROËN is exhibiting its latest new cars, the DS3 Cabrio and new C3 Picasso, together with the CITROËN C-Elysée. This last model is making its public debut at the show, proving how important the Turkish market is to CITROËN.


SPOTLIGHT ON CITROËN C-ELYSEE

The Istanbul Motor Show, held from 1 to 11 November 2012, marks the launch of the CITROËN C-Elysée. Turkey is the first country to sell the C-Elysée, a distinctive saloon designed to meet the expectations of fast-growing international markets. With its attractive and wellproportioned appearance, it benefits from all the Brand’s expertise in styling, development and quality. These strong points, equally evident inside the new model, will serve to strengthen CITROËN’s presence in the Turkish car market.


NEW PRODUCT, PASSION AND ATHLETICISM

Also on show in Istanbul, a month after its reveal in Paris, is the new DS line model, the CITROËN DS3 Cabrio. The all-new soft-top brings a breath of fresh air to the category with its breakthrough features. Launch in Turkey is scheduled for April 2013.

The Brand is also unveiling the new CITROËN C3 Picasso, which will be launched in the country in February 2013. With its bold design and innovative architecture, the C3 Picasso has a wealth of qualities for attracting customers in Turkey.


CITROËN, now eight-time World Rally Champion*, is exhibiting the victorious DS3 WRC at the Istanbul Motor Show. Visitors also get a full-on experience of WRC racing with a 4D cinema show that puts them in the co-driver’s seat alongside Sébastien Loeb. Viewers are in for a breathtaking, white-knuckle ride!

And last but not least, the Brand is showing the GT by CITROËN concept car. With this breathtaking model, heralding from the digital world, CITROËN was the first carmaker to transcend the border of the virtual world.