CITROËN C4 Cactus: a spectacular ad befitting a shift in the automotive paradigm!

The initial expression of CITROËN’s renewal, the C4 Cactus shifts the paradigm in the automotive world. The Brand is releasing a spectacular new advertising campaign for the launch, combining historical, cinema-grade scenes and anachronistic questions about cars. Coming at the end of the ad, the answer to these questions is obvious: the CITROËN C4 Cactus is the car that answers today’s questions!

“Why are car engines so powerful?”
“Why are car doors always so poorly protected?”
“Why are front seats separated?”
“Why are dashboards so complicated?”

These somewhat “existential” questions about cars make so much sense that you might think people had been asking them forever. Such, in any case, is the premise of the advertising campaign accompanying the market launch of the CITROËN C4 Cactus.

Faithful to its tradition of avant-garde advertising, CITROËN is turning heads with a bold new ad created by the Les Gaulois agency. The film takes us on a journey through time with spectacular scenes worthy of feature films punctuated by a series of unexpected and anachronistic questions about cars. The questions are asked on board a Roman galley in Antiquity, during a battle in the Middle Ages, and in the midst of a royal ceremony with Marie-Antoinette. The comical and offbeat effect of each situation immediately draws in the spectator, followed by a moral: “The right questions have to be asked at the right time”. The questions asked earlier in the ad are finally answered today – in the shape of the CITROËN C4 Cactus. And the answer seems like a given, as expressed in the astonished gazes of two pedestrians as they behold “the car that answers today’s questions”.

The new ad underscores the innovation of the CITROËN C4 Cactus in today’s automotive sector.
Harnessing its values of boldness and optimism, CITROËN is developing new solutions with vehicles offering more design, more comfort and more useful technology, all at an affordable cost.

The CITROËN C4 Cactus is the perfect illustration of this approach, shaking up automotive cues by placing the emphasis on “always better” and “always more”, notably with:

• efficient latest-generation engines, striking an ideal balance between driving pleasure and low fuel consumption and CO2 emissions (as low as 3.1 l/100 km and 82 g/km)
• “Airbumps”, useful, stylish and customisable CITROËN innovations that enhance the looks of the car with their highly graphic design and protect the body from minor impacts 
• wide front seats designed “sofa-style” 
• a 100% digital and 100% intuitive driving interface with controls grouped around a standard-fit 7-inch touchscreen, freeing up space in the driver’s station.

The CITROËN C4 Cactus answers all the questions asked in the ad and stands as a real alternative to conventional compact hatchbacks.

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Labels: Citroen C4 Cactus