CITROËN LEADS PRIVATE-CUSTOMER SALES IN MAY 2011

CITROËN was the leader in car sales to private customers in May with more than 13,000 units. The appeal of the Marque’s models enabled it to make a 14.4% increase in PC+LCV registrations in the month, compared to a 9.5% rise for the market. May was also marked by the launch of the DS4, the second opus in the distinctive DS line that has already sold in 2,700 units since the start of the year, of which 1,600 in May. To build on this momentum, CITROËN France continues to bring practical responses to customer needs. The focus in June will be on innovative offers ensuring that “the price of fuel is no longer a problem” for customers.

With the brand making a new step forward in its upgrade strategy in the shape of the DS4, CITROËN France is building on its momentum. Thanks to the success of its models, the Marque increased its share of the PC+LCV market on 2010, to 16.6% for the month of May (up from 15.9% in May 2010) and 15.6% year to date (up from 15.3% in 2010).

The top-selling models in the PC range are the CITROËN C3 and C4, which have achieved registrations of nearly 39,000 and over 23,000 respectively since the start of the year. With sales of 13,500 units, the C5 continues to lead its segment.

In the premium category, the CITROËN DS3 is proudly bearing the colours of the brand by leading its category with over 42,000 sales since launch in March 2010.
The CITROËN C-ZERO brings a practical response to customers looking for a 100% ecological model. CITROËN has registered more than 350 units since the start of the year, making it the leader in the electric passenger car market in France.

CITROËN France is pursuing its dynamic in June by broadening its offer to meet consumer needs. With the slogan “The price of fuel is no longer a problem”, the brand is providing a range of proposals highlighting its e-HDi micro-hybrid technology combined with a fuel offer. For the C4 Picasso e-HDi 110 Airdream, this means up to eight years of fuel for free.  

In another area, music lovers looking for top-quality sound comfort will be overjoyed by the partnership between CITROËN and France’s classical music station Radio Classique. The two partners have joined forces to provide travelling comfort punctuated by great works of music thanks to a special equipment pack, “HiFi System by Radio Classique”. Available as an option on the Exclusive versions of the C4, C5 and C-Crosser and standard-fit on the C6 exclusive, the new pack is accompanied by a box set of 20 classical music CDs. Great news for music fans!

Labels: Citroën, Citroen C-Crosser, Citroen C4, Citroen C5, Citroen Canterbury