New C4 Picasso: Europe's leading MPV with 160,000 sales since launch.

The New CITROËN C4 Picasso is a real market success with more than 160,000 sales since its launch last year, of which more than 100,000 since the start of the year. Today, the New CITROËN C4 Picasso is pulling ahead of its competitors to claim the No. 1 spot in the European MPV segment.

The New CITROËN C4 Picasso has sold 160,000 vehicles to date, of which more than 100,000 since the start of the year. Building on this huge market success, it is now No. 1 on the European MPV segment.

Launched in June 2013 as a 5-seater and in September 2013 as a 7-seater (‘Grand C4 Picasso’), the New CITROËN C4 Picasso is confirming its customer appeal month after month, with:

o success for both body styles: more than 49% of sales concern the 5-seater version and almost 51% the 7-seater version;

o a preference for the best-equipped models: almost two-thirds of sales concern the highest trim levels;

o fourth place in the rankings of the most popular fleet cars in France (fourth place in the total market, first for MPVs), owing primarily to its position as best in class for CO2 emissions (from 96 g/km).

Linda Jackson, CEO of CITROËN, said: “One year after launch, the New C4 Picasso is building excellent market momentum. This performance reflects the  warm welcome it received in the press right from the start, and the many awards it has picked up, including Germany’s prestigious Golden Steering Wheel. This New C4 Picasso embodies the best in MPV design, and the best brand expertise in design, comfort and technology, with optimised running costs. So it is completely in line with the expectations of customers today, as illustrated by its leadership in Europe!”

The New C4 Picasso is building on its many strong points to outperform the competition. Illustrating a generational leap in MPV design, it expresses CITROËN’s new product values with:

o More design: pure, expressive styling underlined by a unique light signature.

o More comfort: a loft-style interior (uncluttered dashboard, large glazed areas with a panoramic windscreen, passenger seat with a calf-rest, etc.).

o More useful technology: technologies designed for easy use (touch drive interface grouping all vehicle functions, Park Assist, 360 Vision, etc.).

All this with optimised running costs: the vehicle is lighter (-140 kg compared with the previous generation) and fitted with efficient new-generation engines to cut both fuel consumption and CO2 emissions (best in class: from 3.7 l/100 km and 96g of CO2/km for the BlueHDi 120 engine with the 6-speed manual gearbox - Euro 6).

The New CITROËN C4 Picasso reflects yet another new take on the MPV concept, to continue the bold approach initiated by its predecessors and open a new page in the success story of CITROËN MPVs with the ‘Picasso’ signature (Xsara Picasso, C4 Picasso, C3 Picasso), sold in more than 3.3 million examples to date. A figure that illustrates in itself the know-how and credibility of  CITROËN on this market.

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