CITROËN is returning to aeronautics with the presentation of two outstanding objects at the Paris Air Show in Le Bourget from 20 to 26 June. The first is the CITROËN DS5, a true aerodynamic sculpture, and the second, the MC 500 airship, powered by a fuel cell. Faithful to its ‘Créative Technologie’ image, CITROËN is investing in the development of a new-generation airship, demonstrating convergences in image and value between the worlds of automobiles and future airships. The event is also an opportunity for the brand to showcase its technological expertise.

CITROËN created its own helicopter back in the 1970s, called ER 2. Today the brand is partnering the development of a new-generation airship with a fuel-cell motor supplied by the PSA Peugeot Citroën Group.

Another technological innovation on show at Le Bourget was the CITROËN DS5. The first CITROËN to feature Hybrid4 full-hybrid diesel technology, the DS5 is also a true aerodynamic sculpture with flowing yet taut styling. The new model expresses the finest in CITROËN expertise. The driving position is cockpit inspired, with buttons, thumb wheels and special toggles, to be handled with a pilot’s touch. The CITROËN DS5 also features a head-up display system that projects essential driving information in colour in the driver’s direct line of vision.

The Marque has already shown its aim to make journeys easier with the CITROËN Multicity offer. Partnering the presentation of the new-generation MC 500 at the Paris Air Show confirms that the brand wants to bring consumers tailored and innovative travel solutions that go beyond the simple provision of a vehicle.

Labels: CITROËN DS5, Créative Technologie, MC 500 airship