Citroën Reports Record Market Share In France In First-Half 2011
Citroën reported market share of 15.7%* in France in the first six months of 2011, the brand’s best performance in 50 years. Between January and June the Marque registered over 227,000 new cars and grew twice as fast as the market. “Looking beyond these results, which demonstrate the CITROËN dynamic, it should be noted that sales to individuals rose 5%,” said Xavier Chardon, Director, Market Area France.
CITROËN brought a strong half-year to an end with a 16% share of the PC + LCV market in June. In the first six months of 2011, the Marque gained ground with a 0.5-point increase in its share of the passenger car market and a 0.3-point advance in light commercial vehicles, for respective totals of 15.4% and 17.4%. CITROËN was also the second best-selling LCV brand at end-June.
The performance in first-half 2011 reflects customers’ enthusiasm for range models, including the latest launches:
The brand reported more than 27,000 registrations for the new CITROËN C4 and 46,500 for the C3. At end-June the C4 and C3 families both ranked top-five in sales in France.
DS line models are proving hugely successful. The CITROËN DS3, with over 19,500 registrations in the first six months of the year (twice as many as in first-half 2010), is the best-seller in the compact premium hatchback category. The DS4, launched in May, has got off to a strong start with 5,000 orders.
While customers are extremely enthusiastic about these models, they also place great store in the environment – and find solutions adapted to their needs at CITROËN. CITROËN leads the electric passenger car market with 380 C-ZERO registrations. And one new CITROËN in three emits less than 110 g/km of CO2.
Also of note, 31% of CITROËN sales at end-June 2011 were C segment models, compared with 25% in the same period in 2010.
*year-to-date through June 2011
Labels: Barretts Canterbury, Barretts Citroen, New and Used Citroen Dealer Canterbury
